So, you've got HubSpot Starter. Awesome! It's like having your own marketing toolbox, but maybe email marketing feels a bit... intimidating? Don't sweat it. We're spilling the tea on how to use HubSpot to create emails that your audience will actually want to open. And trust us, this isn't your grandma's email marketing.
Why Email Marketing Still Rocks (Even in 2024)
Yeah, we know, social media gets all the buzz. It's where everyone seems to hang out these days. But email? It's the quiet achiever, the reliable friend who's always there for you – and for your business. Here's why it's still a marketing MVP:
Direct Line to Your People: You're not battling algorithms here. Your emails land straight in their inbox.
Serious ROI: Email marketing consistently outperforms other channels. Cha-ching!
Build a Loyal Crew: Regular emails build trust and turn casual subscribers into die-hard fans.
HubSpot Starter: Your Email Marketing Sidekick
HubSpot Starter gives you all the tools you need to get started:
Drag-and-Drop Designer: No coding skills? No problem! Create gorgeous emails with ease.
Personalization Powers: Use merge tags to add names, company info, or any other data you've got. It's like magic, but better.
Lists & Segmentation: Group your contacts based on interests or behavior. Target your messages like a pro.
Crafting Emails That Don't Suck
Ready to ditch the dull emails and create ones that actually get read? Here's the scoop:
Subject Lines That Sizzle: This is your first impression. Make it count with something catchy, intriguing, or personalized. Think of it as the movie trailer for your email.
Content That Clicks: Keep it short, sweet, and valuable. Use conversational language, add some humor, and focus on what's in it for the reader.
Call to Action: Don't leave them hanging! Tell your readers exactly what you want them to do – visit a website, download a guide, or buy your product.
Visual Appeal: A little eye candy goes a long way. Use images, GIFs, or videos to break up text and keep things interesting.
Pro Tip: Test different subject lines, send times, and content to see what resonates best with your audience. HubSpot Starter makes this super easy!
Clean Data = Happy Emails (and Inbox Deliverability)
Before you hit send, make sure your email list is squeaky clean. Bounces (emails that can't be delivered) are a major buzzkill and can hurt your sender reputation. Use HubSpot's tools to regularly clean your list and remove any invalid addresses.
The Secret Ingredient: Clean, High-Quality Data
Think of your email list as a garden. You wouldn't plant seeds in soil full of weeds and expect them to thrive, would you? The same goes for email marketing. Clean, valid data is essential for success.
Here's why clean data matters:
Deliverability: Ensure your emails reach the right inboxes and avoid spam filters.
Engagement: Send relevant content to the right people, increasing open rates and click-through rates.
ROI: Maximize your return on investment by focusing your efforts on active, engaged subscribers.
Tips for Maintaining a Healthy Email List
Regularly clean your list: Remove invalid, inactive, or duplicate contacts.
Verify new subscribers: Use double opt-in or email verification tools to confirm email addresses.
Encourage updates: Prompt subscribers to update their preferences and contact information.
Segment your list: Send targeted emails based on interests and demographics.
Want to Dive Deeper? Get Your Free Email Marketing Toolkit
Ready to take your email game to the next level? Download our free Email Marketing Toolkit for HubSpot Starter packed with:
Plug-and-play email templates that are proven to get results
A step-by-step guide to crafting subject lines that get those opens
Bonus tips for segmenting your list and automating your emails like a pro
Don't miss out on this opportunity to transform your email marketing and get more out of your HubSpot Starter investment.