Back to Blog

HubSpot Starter Hacks: Say Goodbye to Marketing Meh with Google Analytics

2 minute read

Tired of your marketing feeling a bit...meh? Sure, HubSpot Starter equips you with the basics, but if you're ready to level up and unlock hidden growth potential, it's time to introduce your new best friend: Google Analytics.

Why This Dynamic Duo Is Your Marketing Secret Weapon

HubSpot Starter is a great starting point, but combining it with Google Analytics is where the magic happens. Here's why:

  1. Unleash Your Inner Data Detective: Google Analytics lets you peek behind the curtain of your website. See where your visitors come from, what they're interested in, and how they behave on your site. Armed with this intel, you can create content and campaigns that truly resonate.
  2. Know Your Audience Like a Mind Reader: Who are your ideal customers? What makes them tick? Google Analytics reveals demographics, interests, and behaviors so you can tailor your messaging with laser precision.
  3. Measure What Matters: Don't just throw marketing spaghetti at the wall and hope it sticks. Google Analytics lets you track goals (like newsletter signups or lead magnet downloads) to see what's working and what's not. This helps you focus on the strategies that deliver results.

Connecting the Dots: A Hack for HubSpot Heroes

Integrating Google Analytics with HubSpot Starter is easier than you think. Follow these steps:

  1. Find Your Google Analytics Tracking ID: In your Google Analytics account, head to Admin > Property Settings. Look for the Tracking ID (it starts with "UA-").
  2. Plug It Into HubSpot: In HubSpot, go to Settings > Website > Pages. Paste your Tracking ID into the "Google Analytics tracking ID" field. That's it!
  3. Verify the Connection: After a day or two, check your Google Analytics reports to make sure HubSpot data is flowing in.

Need a Little More Help? Check out this official HubSpot guide: HubSpot Starter and Google Analytics Integration

Metrics That Matter: Your Cheat Sheet

Here are the key Google Analytics metrics you'll want to keep an eye on:

  • Sessions
  • Users
  • Pageviews
  • Average Session Duration
  • Bounce Rate
  • Traffic Sources

Need help connecting HubSpot and Google Analytics?

Download our free step-by-step guide and get started in minutes.

Related Posts